How to Set up Facebook Shop Complete Guide

Alright, so in this Article, I’m gonna walk you through how to set up a Facebook page. Set up a Facebook shop, obviously, and apply so that you can connect that shop to the marketplace. Let me walk you through the entire process. It’s been a while since I signed up for a Business Manager. Like we’re going to talk about here.

Create Facebook Page:

It’s been a while since I created an actual Facebook page, right? And it’s been a while since I’ve applied for a shop, at least three months or so, right? So I’m keeping this together. I remember the steps and I kind of did a brush-up before the tutorial. The only reason I’m creating this tutorial is that it’s heavily requested and I want to show you how to create a shop in case you don’t know. But, if you have this common sense already or you understand how to do it, you can skip this lecture and move on to the next one, right?

Create Facebook Page

Convert Business Manager account:

So first things first, regardless of what your next step is, you need to set up a Business Manager account, right? So you want to go to Business, and this is typically what people use to run advertising, but you’re going to run your Facebook shop within Commerce Manager, which is just a tab within Business Manager, right? So you’re going to go to Business and then obviously sign up for a Business Manager account, right? Now, once you sign up for a business Manager account, you’re going to want to create a page.

Convert Business Manager account

Now you can create a page in two different ways. Your personal Facebook profile can be used to create a page, right? And then you want to go down to the left tab, which you can’t see right here, but like the left tab and it says Pages at some point. And from there, once you click Pages, you can create a page. I think that’s the easiest way to do it. And then obviously it will take you to a screen that looks like this. Enter the name of your page. You categorize it, maybe a short description about what it is or what the brand is or whatever, and then you create the page. It’s that simple.

Once you’re on the page, you just want to make sure that you have a decent-looking cover photo and you have a brand image. That’s like your profile image. You don’t have to put too much effort into that, especially when starting because it’s not going to matter all that much. Although you want to have a background image, like a cover image for your page. You want to have a profile image.

Create Facebook Shop:

And you want a generic kind of broad name here because if you have a specific name, it’s going to be weird. After all, you’re not sure specifically what you’re going to be drop Shipping or what you’re going to be selling on Facebook Marketplace or within your Facebook shop, right? You’re going to be selling several different things. And so that’s why I always recommend a broad name. And that could be like one, two, three customs, right? That’s a terrible name, but it’s broad, right? As opposed to the furniture store or something like you get what I’m trying to say, right?

You want to avoid being super specific because you’re not always going to sell within the same niche and the same type of product. There will be a lot of different products you’ll be selling. Therefore, you should keep the name broad. All right, once you set this up, then obviously you can connect it within Business Manager. Now if you’re within Business Manager and I set up a random one here just to kind of show you like a different tab down in my Business Manager.

So once you’re in Business Manager, whatever your actual name and profile that you set up are, you’re going to want to go into that. It’s very easy to do. And then you’ll see the tab here, and I’m literally on the home screen under the random one that I just created. And you’re going to see that you can create a new page or add to an existing page by going to Settings here, right? So what you want to do is you want to go to Business Settings. So I right-clicked and opened that already. You don’t have to right-click to open Business Settings. Make sure you’re under that specific account.

I have multiple accounts that I run. You’re probably only going to have one. Or if you have a new one that you’re creating, obviously that’s the one that you’re going to want to put your shop on or whatever, then make sure that that one is selected. Right? Now, once you’re in Business Settings, you’ll see, here again, I’m in the same thing. And right here it says all the Facebook pages that you’ve added to Business Manager will be listed here. And then you want to drop down and click that actual page so that you can then connect that page to a Facebook shop, right?

So we’re going to add a page right here, and we are going to add the page that you either created via your profile right here. If you haven’t already created a page, you can do so here. So if you haven’t gone into a personal and a page up already, which I think is a little bit easier because then it’s really easy to kind of do your profile photo, your cover photo and kind of mix and match maybe have like a slight description there.

Those things are all easy to get done if you don’t do them. Then obviously you can do it in this step right here by going to business settings and then creating a page. Right? I always choose a brand or product, it doesn’t matter. And then obviously you’re going to create a random page name. So I’m going to type one in randomly here. So I came up with a random name that’s kind of broad. It’s not the best name ever but obviously, it took me a minute to come up with one of the keys. Broad.

I didn’t want to go too specific. You can come up with a better name. And then you just want to pick a category so you can go like where’s the one about retail? You go home decor, you could go it doesn’t matter. You could go brand here, it doesn’t matter. You just want to kind of categorize it the best that you can. Right? Then you create the page. Now that you’ve gone ahead and created a random page, you’ll see that once you start it here, you can see start selling from your page in just a few steps. And if you get started, this is how you can set up your shop. So click get started and then it will walk you through how to go ahead and set the shop up. All right, so you just walk through the actual steps here. Okay.

So next check out another website in which there are a bunch of different ways to approach this. Some people hook in like a Shopify store, some people hook in a WooCommerce store and then they try to integrate the software with their store and connect back to Facebook. That is something I’m testing and playing around with, but it’s not something that I recommend doing just yet. Okay. The best way to do it is the way that I’m going to show you in this actual tutorial and this actual section here. And that just does it manually. I’m going to show you software that’s going to take a lot of the work out for you.

But it’s the best way to approach it right now because all the other stuff is just speculation and it’s not fully tested yet. Whereas the manual way that I’m going to show you where you can kind of semiautomate it if you decide to hire or if you use the software that I recommend that I’m going to show you in these tutorials here with Shop is the best bang for your buck because it’s proven and it works the best. Okay. So I’m going to say check out Facebook. That’s the best way to go right here. And always I have found that I don’t know if it’s just a glitch on my business manager specifically, but when I turn shopping on,

I always run into issues applying. And I’ve applied for about four shops already, so it’s every single time. There is a possibility that you won’t have that problem. You can request this check if you wish. This just enables Shop Pay also at Checkout, which gives you more customers potentially. But again, I always run into the same weird issues when I select Shop Pay, and I don’t run into those issues when I don’t. Okay. And the original shop that I created that I’m only selling on currently, I have other ones as backups that I’m kind of playing and testing around with. But the main one that I sell currently does not have shopping enabled and sells perfectly fine with obviously high revenue and good profit margins. Okay,

so this is not needed and I’m going to recommend that you turn it off. But if you want to try to apply with it ahead of time, then that’s fine too. If it doesn’t work, then come back obviously, and turn it off. Okay. Now I’m going to click next. Now, what’s the business email that you want to be registered for your actual accounts? And really what’s going to come here? Is it going to come, you know, customer emails or any disputes that might arise or customer questions that might come, they’re going to be emailed here as well as all your order notifications are going to be emailed here. So make sure that this is a working email that you check frequently.

This is important and it’s going to notify you when you have a new order, when you have a new dispute, potentially, when you have a new refund request, when you have a new question from a customer, all of those things are going go to this email. So this is important. And then click next. Now you want to name your catalog. I was just naming it. Like something similar to what I named my brand. So I think the brand I honestly don’t even know. Three-way customs right there. So three Way, I would just say like Three-way Shop, right? Or like Three Way customs apparel or Three Way customs, you know, style, it doesn’t matter. So I’m going to say like, Three Way Shop is going to be the name of the catalog and then you must agree to the commerce.

I can’t talk you agree to the catalog manager terms and the Facebook advertising policies. I’m not going to COVID advertising to your listings. I don’t think that that’s necessary. I have extensive experience running ads, obviously to like eCommerce, not to eCommerce products a little bit in the past, but mainly to information products. And I know just how hard it is to be profitable. So I’m not saying you can’t boost your items and be profitable. You can, but it’s very, very difficult to do so and chances are you’re going to be wasting a lot more money and losing money boosting your products.

And so I don’t recommend it. Trust me, I have experience with it. Okay. I’m not saying it can’t work. I’m just saying you’re throwing more complexity into the issue and into the problem where it’s not needed. Right. You can make great money just going after organic traffic and it takes a lot of complexity out of it and it’s going to take a lot of your expenses out of it when you’re already spending a lot of money on products as it is. Okay, now we’re going to click next and then you’re just going to start editing these things, right? You need to edit your checkout menu. You need to edit your checkout method. You need to edit your business name and input the business name that you have.

So this is going to be where you’re going to put in your sole proprietorship. If you’re just a sole proprietor and it’s just you if you’re just doing it as a personal person, obviously the same thing. Or if you have a business with an EIN that you’re going to put in there, that’s what you’re going to go ahead and do. That right? Check out the method. I’m going to walk you through the business emails. Already done pretty much. And then the catalog is pretty much already done as well, right? So I’m going to keep this right here because I’ve already input these things here. But your business name again, you’re just literally going in. You’re putting in if I was doing it as a sole proprietor, just me, I would say like, okay, Brian Garrett.

Facebook Shop Submit for Review:

I would then put in my Social Security number and I put in my address and then. I would come back and then obviously submit my shop for review. If I was doing this under my business name, I would put my business name in there, I would put my Ein for my business in there, I put the address of my business in there, and then again I would come back and submit my shop for review. Now check out methods are pretty self-explanatory. We already cover that. Do you want to check out Facebook? I always turn the shop off and then I go next. And then once all this is pretty much done and you’ve done all this and all this stuff looks good, you just want to check this off and you want to submit your shop for review. Okay?

It’s that simple. That’s how you apply for it. Now, once you are accepted to Facebook shops, if you’re not accepted, just reapply. I’ve heard sometimes it can take a couple of weeks to be accepted or for them to go through the review process. If you don’t get accepted, then just keep reapplying. It happens from time to time. Sometimes there might just be something that flags, like in their algorithm where they say like, okay, something looks fishy here, or you don’t like the name of your page or whatever it might be, so just keep applying. I’ve had students that apply multiple times and finally get accepted on like the third or fourth time. It seems to be luck of the draw. That happened with one of my stores where I had to apply a couple of times, but for all the other ones I only had to apply once. Okay.

Also, once you do get accepted with your shop, they’re going to want to verify your documents. So make sure you make sure you’re listening to this. Make sure that if you apply as a business with an EIN, you have information that backs up that business and an address for that business, and all your information is similar to what you put in when you applied. Right? Because if they go through, if you get your shop accepted, but then you don’t have verification proving that your business is located where you said it was located and under the name that it’s under, then your shop is accepted, but your payments will never be accepted on that account. So you’re never going to have a shop anyway. Okay? So that is important.

Make sure that’s crucial. Make sure that when you’re applying, if you don’t have a business and you don’t have proof that your business is at the address. Whether that’s an electric wow. An electricity bill, a bank account that shows your business address, proof that you paid, like, a credit card for your business, and the address of the actual bit. Like whatever it is. There are a bunch of different, like a tax document that shows the address of your business. Right. If you don’t have proof that your business is at that location under that name, do not apply for it because then you won’t get accepted. Even if your shop is accepted, when you get verified, after that, they’re never going to go through your payments and accept you. So make sure that when you apply, whether it’s personal or if it’s a business, all your information can be verified and you’re going with the correct information. 

Okay. And then you’re pretty much good to go. And that’s how you apply for a shop. So now that you’ve gone ahead and set it up, what you’ll see here is you still need to set up the shipping and returns here and the payouts. Okay, so this is exactly what I just said. You’ll see, here’s the step that we’re at. For like, we’re completing a standard review of your commerce account. So they’re reviewing the commerce account. We still need to set up the shipping and returns, and then we still need to set up our payouts. Okay? Now, when you come to set the shipping and returns up, it’s pretty self-explanatory.

So if you just come to next, you just need to add standard shipping. That’s what I always do. You can charge for expedited shipping. You can charge for us shipping if you want. That’s the way to make a markup and extra money because the shipping isn’t necessarily going to change much, especially if you’re using a fast supplier like Walmart or Amazon or something like that. Although I always just charge standard shipping, and I just feel like it’s easier. Right. You want to take as much complexity it and as many choices out of it as you possibly can. So that way when you’re going through and processing orders, you don’t have to check to see if there’s a change there in the shipping and make sure that way everything’s going to be standard. Everything is going to be the same.

That’s the way that I recommend it. You don’t have to take that recommendation, but that’s what I would suggest. Okay. Now the next thing is standard shipping. So if you come here and you click Add, I always just go two days minimum. Seven days maximum. You can’t go for more than seven days. They won’t let you. And, if you’re going with something as little as prime, it could be even one day. So you could go one day. Although I like to give myself a little bit of a buffer zone, so usually I’ll go like two to seven or three to seven. It’s just typical of how I set it up. Right now, on the very first shop that I opened, I always charged for shipping and didn’t run into any issues. And this was always $5 for standard shipping.

One of the things that I noticed as I started to upload more and more and more products to that shop and start making more and more sales was that one of the things in the Insights tab that Facebook gives you is your percentage of one of the metrics that go red immediately for that shop, which is a bad thing, is the percentage of your listings that offer free shipping. Now, if that’s red, then clearly they’re giving you a bump and boost for offering free shipping. They’re potentially trying to move away from charging for shipping. Now, that’s probably because they’re competing with Amazon Primes and places like that where customers pretty much expect the fact that shipping is going to be free in a lot of ways. And so if they’re pushing you to offer free shipping, I would recommend it moving forward.

Again, the first shop that I sell on for the majority of charges $5 for standard shipping because that lets me make more money, and the way that I can charge and make the items look cheaper. But then I charge $5 for shipping, which is like when somebody is about to check out and I was of the mindset and I do the same thing on personal Facebook as well, like $5 isn’t that much of a markup. If somebody wants the item, they’re willing to pay $5 for shipping. Not a big deal. But again, since it looks like they’re trying to push free shipping, I would assume that they’re giving you a bump in rank or a benefit of some kind for offering free shipping. And so that’s what I’d recommend moving forward. Okay, so I’m going to save that as free.

And now you’re offering free standard three to seven-day shipping or two to seven-day shipping or whatever you wanted to do, right? Now next with the return policy that pops up, you always need to accept returns up to 30 days. And again, that same email that you put in before should be there and then you can click Next and then submit it. Okay. And now you’ll see that you’ve created your shop and applied. You set up shipping and returns and that’s in review. And now you can set up your payouts, which is exactly, what I was covering before. Right. So this is the crucial part because when you’re going through your payouts, you need to make sure that your business or your name and the addresses and everything you put in can be verified with the document.

Because they will check as soon as you get accepted. And they won’t release any of your payments or funds to you until you go through that approval process. Okay. So I’m going to walk you through this and kind of show you how it works. Next. This is your business address. So when you come back into the business category, which is the next thing, you can decide here whether you’re doing personal, which is just yourself as a sole proprietor, or if you’re going with your business. If you’re going with your business, then your business address comes in here. So I’m just going to put a random address in there, obviously just as a test or it might just let me go through. 

Okay. It’s going to let me go through. So you want to put either your business address in here or your address, depending on which one it’s obvious you’re going to be applying for. So with the business category, this is where you’re going to suggest or this is where you’re going to pick what you know your category is. I think there’s one that’s like okay. Miscellaneous and specialty retail shops. So then we’re going to click Next. Now your business, obviously where it’s registered or if this is you, specifically where you live, and then your state tax registration number.

So basically what your state tax registration number is, is what you’re going to need. The way that you can get a state tax registration number is the same way that you can go ahead and apply to get a wholesale permit or reseller’s license. So right below this article, I’m going to drop the article that I did a while back on how to get a reseller permit or how to get a wholesale license. It’s very, very simple. I don’t want to kind of touch on it too, too much in this post. So if you do not have this yet, then you need to go ahead and obviously apply for that using either your business or your name and then apply for a state tax registration number. It’s very, very easy.

Okay, so you’re going to need your Ein if you don’t already have a business Ein and you can get an EIN under your you know, if you’re just you, you can get an EIN under your name. If you have a business, you should already have an EIN. Again, check the article below. After this, if you are stuck on this actual step and then once you get an EIN for you specifically or for your business, which you should already have, if you have a business, then you can go apply at your state website for your state tax registration number and that will let you buy things from wholesale companies or even input that into Amazon or Walmart or any of those retailers or any wholesale companies in the future that you decide to make your suppliers. So you can avoid paying sales tax. Right? It’s a great way to kind of increase your profit margins over the long term, but also is something that you need to apply right here when you’re applying for a shop. Okay,

so I’m going to skip this. I put my state registration number here. It’s not your Ein and it is not your Social Security number. You need to apply for this. Read the article below and then come back to this right now. Okay, now we’re going to move on to this again. Your representative is either going to be a business or you. So if you’re just yourself as an individual or a sole proprietorship, then you’re going to click individual or sole proprietorship, put your name in here, all your other information, then move on, and then put your bank account in next. Right now for business type, if you’re a business, if you’re a partnership, which the majority of you obviously won’t, you’re not going to be a nonprofit.

So the majority of you are either going to be a passthrough sole proprietorship or you’re going to be a corporation that’s either an S Corp or maybe there’s a lot of different ways you can do it, but the majority of you are probably going to be a sole, some of you might be an S Corp. So pick whichever one fits you best. Then obviously once you put that in it’s going to tell you for your business name, your business in. If you’re not going with the individual or sole proprietor, if you are going with one of these you won’t have to put in a business name or an in, and then your representative information, obviously your date of birth if that’s you, which I’m assuming it would be. And then moving on to your bank account.

Now, this is going to be the bank account that you want payments transferred to. The reason that this is on file is so that they can obviously pay you and also deduct things from that bank account or they’ll never really deduct things from your bank account. It’ll just like Amazon or eBay deduct from your actual account balance so that’s if somebody files a chargeback or if you issue a refund and stuff like that.

So I have never had Facebook deduct anything from my bank account. It always just deducts from my account balance and then they pay me a little bit less in my next payment. Right? So this is put simply like where they’re going to pay you to, right? So if you’re an individual, you put it in your bank account, right? If you’re a business, then you put in your business bank account and then you can click finish and that’s how you move on there. So that’s the next step essentially of creating your shipping and returns policy as well as setting your payments up. 


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